Donorfy, the cloud-based CRM for fundraisers, have announced a deep integration with the popular email and marketing automation tool Mailchimp, which saves significant time for fundraisers who use email to communicate with their supporters.
Features of the integration include
Sync - provides a two-way flow of subscriber / constituent information between Donorfy and Mailchimp - no more file imports
Segmentation - lets you use Donorfy tags in Mailchimp campaigns to provide targeted messages to each segment
Supporter Journeys - initiates automated supporter journey campaigns in Mailchimp following customisable trigger events in Donorfy, such as donor acquisition; volunteer sign up
360-degree view - shows Mailchimp subscriber activity on Donorfy constituent profiles and timeline, and includes Mailchimp campaign analytics in Donorfy’s campaign analytics
Donorfy CEO Robin Fisk says:
“This is a really exciting development for fundraisers who use Donorfy and Mailchimp because it means that the sector’s favourite CRM and email software are working seamlessly together in the cloud to bring welcome efficiency and effectiveness.”
“We believe that fundraisers deserve to use the best tools for the job, which is why we integrate to the likes of Mailchimp and Eventbrite rather than expecting them to compromise with built-in equivalents which, let’s face it, are never as good as the real thing.”
Donorfy was first released in 2015 and has quickly become recognised as a leading CRM for fundraisers. It has topped the Charity CRM survey for each of the last three years and is used by hundreds of small and mid-sized nonprofits. It provides integrations with other popular fundraising tools such as Eventbrite, JustGiving, Stripe and GoCardless.
The Mailchimp integration, which is completely automated using the Mailchimp API is a standard feature in Donorfy and available immediately.
Those interested in finding out more can: