At a certain point in your charity’s growth you will need to get a donor database to bring together all of the information about all of your supporters into one place so you can look at the bigger picture of how your fundraising efforts are going, and for the purposes of sending out relevant communications to the right people at the right time.
Donorfy, the fundraising database and charity CRM, have been named in the top 20 ranking of cloud companies in the UK, as part of the Cloudex Awards.
For the last year, Donorfy has been helping charities across the UK and beyond have access to donor management software that was usually reserved for the charity sector heavyweights. As our slogan says: “doing good just got better”.
Donorfy is powerful, affordable, smart CRM for charities. Developed in the UK, it is a fresh, cloud-based solution that is changing the way people think about CRM. Many charities are now selecting Donorfy for their donor database / fundraising software / CRM. Here are the main 5 reasons why:
Donorfy CEO, Robin Fisk, has been working in the charity CRM world for over 20 years and sees two common mistakes when charities choose a CRM.
It’s much easier to ask someone new for a one-off donation. It doesn’t seem like much of a commitment for them, and so the mental barrier about ‘longer term decisions’ is broken down, and they can easily commit to a small, one-off donation.
Your charity has decided you need fundraising software to assist with fundraising, donor info and other data management, so you need to start looking for a charity CRM. What do you do next?
A proper donor database can give you some tangible strategic benefits. For example, by having the full picture of each supporter's engagement with their organisation, a charity can provide better customer service and more focused communications with their supporters. And by automating the routine tasks like claiming Gift Aid and collecting regular gifts, a decent CRM will save you time and money.
For charities based in the UK with British taxpaying donors, it’s extremely important to understand how to use Gift Aid to your advantage.
Did you know that email is 40 times more effective at acquiring new supporters than Facebook or Twitter?
Donorfy has come top in the Fundraising Magazine Charity CRM Survey 2016, less than a year since Donorfy launched.
If you’re a small charity or non-profit organisation who is just setting up their online presence, it can be a bit overwhelming to know which digital tools to choose to achieve success. We’ve listed our preferred tools to help get you going!
We know that charities need to be extra careful with two things: time and money. So when it comes to buying a fundraising database, being confident in the product you’re buying - in both its features and cost - is vital for charities no matter what size.
If there is any page on your charity website to get right, the donation page is it. But it can be a challenging area because it’s not just about content but also about managing a transaction well.
It can be difficult how to decide how to best prioritise resources in a small or medium sized charity. We think that Donorfy is different, more effective and more affordable, so we want to show you how.
The relationship between different types of donors and the organisations they donate to takes place in a landscape full of multiple touchpoints and emotional triggers - all giving the potential to engage your supporters.
Investing in a new fundraising database can be expensive and take time to get right. If you are a smaller charity with lots of competing needs for your time and money, you might think it's not worth investing in new fundraising software and sticking to your frustratingly slow and old system. But some things pay off big in the end, both in time and money.
In between thinking up new fundraising initiatives to managing fundraising events, handling donor enquiries and tracking incoming donations, you’ve got to fit in the time - somewhere and somehow - to make sure that your fundraising team is coordinated and you’re working hard together to get the results you want.
Donorfy has added major new features for charities that raise funds from high-net-worth individuals and grant-making bodies such as trusts and foundations.
A range of technological advancements and new tools mean that there are some vital trends that charities need to address, otherwise risk being left behind by more innovative, forward thinking charities.