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Donor database essentials

A proper donor database can give you some tangible strategic benefits. For example, by having the full picture of each supporter's engagement with their organisation, a charity can provide better customer service and more focused communications with their supporters. And by automating the routine tasks like claiming Gift Aid and collecting regular gifts, a decent CRM will save you time and money.

How fundraising databases save your charity time and money

Investing in a new fundraising database can be expensive and take time to get right. If you are a smaller charity with lots of competing needs for your time and money, you might think it's not worth investing in new fundraising software and sticking to your frustratingly slow and old system. But some things pay off big in the end, both in time and money.