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The DONORFY CRM manifesto represents what we hear charities and non-profits demanding from their CRM in 2018. This is how we build Donorfy.

  • Our CRM has got to be modern – genuinely, not a wolf in sheep’s clothing.

  • It needs to work on smartphone, tablet, laptop, desktop. Wherever I work, it needs to work.

  • It has be fluent in fundraising – we don’t want a sales tool bent out of shape.

  • It’s got to be smart, easy to use and easy on the eye.

  • It’s got to work with the other digital fundraising tech that we use.

  • It can’t take an age to set up, like those old systems did.

  • It has to come recommended – and not just by the supplier.

  • We want to choose it on our terms, not be a part of a cheesy sales process.

  • Support has to be there when we need it, and fast.

  • It has to comply with all the data protection legislation we have to deal with these days.

  • We want a choice of consultants to help with our data. Not just techies either – people who know fundraising.

  • We’ve got to want to use it – a CRM is no good if people don’t want to engage.

  • It has to make life a bit easier. What’s the use of tech if it doesn’t do that?

  • We’re not made of money. It has to be affordable and fair.

  • We’re going places, so we want to work with people who will help take us there.

  • This may be too much to ask, but it’s got to be really smart and powerful, AND ridiculously easy to use.

  • And..., it’s got to be in the cloud, obviously.