Alert label


Wildly Effective Fundraising

WWF Denmark increased donations by over 20% after implementing Donorfy



About WWF Denmark

Charity Profile

WWF Denmark, a part of the global WWF family, is dedicated to preserving the world's biodiversity, promoting sustainability and reducing pollution and wasteful consumption.

Founded in 1972, the charity operates with 65 staff and is supported by 24,000 monthly donors who primarily give through Betalingsservice and MobilePay.


Why a new CRM?

Automation: To save time

The team realised they were spending a lot of time on unnecessary data entry tasks. Automation was need to give them more time to spend on what really mattered.

Fundraiser friendly CRM

T team were tired of using systems that wernet intuitive or fundraiser firneldy. They wanted a system designed by fundraisers that really understood their everyday needs.

Seamless Supporter Journeys

WWF wanted their donors to understand how important they were. Beautiful supporter journeys with integrations into DotDigital, their website forms, JustGiving and Eventbrite were a must.


Feature requirements

WWF has a long list of features, integrations and process that they were looking their new CRM to have. Above all, they wanted beautiful seamless supporter journeys and to save time with powerful integrations and automations. 

Cloud Laptop

A new CRM to work smarter and raise more funds

The Challenge

Driven by digital marketing activities, they were experiencing the best of all problems - such strong supporter growth that their back-office systems and processes were grappling to accommodate it. Their fundraising and marketing teams were busier than ever, but were stuck doing repetitive daily tasks that weren’t the best use of their time or skills - a familiar challenge for many in the charity sector.

Increasing efficiency was top of their priority list, so they could do more of what really matters - engaging supporters and influencing the future of our planet. They were facing several other challenges too:

Legacy Systems

Their current system simply wasn’t meeting their needs. They were relying on Microsoft Dynamics AX, a finance system that was used for managing financial processes related to monthly subscription collections. This system wasn’t integrated with other tools and required lengthy manual processes to extract and consolidate the data from various sources.

Limited Supporter Insight

Lack of integration and visibility was making it difficult to provide the level of customer service they wanted to. It wasn’t possible to see everything about a supporter in one place and that was hindering their ability to personalise communications and maximise engagement.

On-Premise System

Their existing on-premise solution incurred high costs, IT responsibilities and security risks. Simply put, they needed a secure solution that reduced the burden of IT management.

Circle Template (4)

Donorfy was the perfect fit and easy to set up


After a long process to choose the right CRM, WWF chose Donorfy. They saw that its integrated solution and a focus on fundraising was going to set them up for success. Above all they chose Donorfy because:

  • The Donorfy team were fundraisers themselves - i really was a CRM built by fundraiser for fundraisers
  • They saw that all their essential and desireable requirements were met by Donorfy
  • Having spoken to other charites using Donorfy, they knew it was a CRM trusted by over 1,000 other chairtes. 

WWF and Donorfy worked in partnership


Setting Donorfy up to be just right was a team effort. Some of the key areas to resolve were:

Transition to OnlineFundraising

WWF Denmark initially moved their Betalingsservice processing from Microsoft Dynamics AX to OnlineFundraising, a cloud-based payments solution. This allowed them to continue using Betalingsservice while embracing other payment methods like MobilePay, cards, and SMS.

Adoption of Donorfy

One reason they chose Donorfy is its seamless integration with OnlineFundraising. The implementation process, managed by our in-house team of charity CRM experts, included migrating both new and existing donors into Donorfy.

Process Modern

During implementation, WWF Denmark took the opportunity to reevaluate and streamline their fundraising processes. This modernisation effort simplified a complex range of subscription products.



An integrated solution


The team wanted their CRM to be connected to their favorite platforms and automate as many processes as possible. Here is a selection of the integrations they now use.

WWF donations have increased 20% using Donorfy


We are all so happy that the impact has been imenbse for WWF. 

Enhanced Supporter Insight

With deep integration between Donorfy and OnlineFundraising, WWF Denmark now has a complete and up-to-date view of each supporter. This enables them to tailor marketing communications and has seen a 20% increase in donations from supporters targeted in email campaigns

Simplified Workflows

Their CRM is now situated where it belongs, in the fundraising department - but it’s easily accessible across the entire organisation! As our pricing model doesn’t jump in cost for additional users, they’re also making a £250 per year saving, with all staff being able to use it.

Future-Ready Platform

A future-ready platform for a future ready planet! Going live is never the end of the story, WWF Denmark now has a robust platform that’s fit for their future, and can evolve with their fundraising strategies and predicted growth.

WWF customer feedback


Ben: Chief Operations Officer

Empowering organisations like WWF Denmark to efficiently manage their operations and engage with supporters is at the core of Donorfy's mission. We're proud to be part of their journey towards a more sustainable and impactful future.

Author name
Company name

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Read More Success Stories

Learn how fellow charities are using Donorfy to automate processes, raise more funds and accelerate their impact.

redwood - small