The fundraising platform has confirmed it's closure shortly after this year’s London Marathon; having helped over 20,000 charities raise over £900 million over the past 12 years. It’s the end of an era that’s for sure.
If you’re one of those 20k charities who’ve relied on VMG to enable your supporters to donate quickly and easily online, this is pretty huge news as it’s been an integral part of your fundraising.
But don’t worry, we’ve done the research to help you work out where to turn next - fortunately this digital age provides a plethora of alternatives with something to suit everyone. We know that your charity is unique and you’ll have your own needs when it comes to an online giving platform, so read on to find out about some of the great options out there for you.
We’ve compiled a little list for you to explore some of your options. We really hope it will help you to move forward with a fantastic new tool, enabling your fundraising to continue to grow and in turn, your charity’s impact.
There a few things to check when you investigate these platforms further:
Control over the donor experience - Can third party systems look and feel like they are a part of your charity’s brand?
Platform fees - Is there a monthly, annual, or per transaction fee for the platform
Processing fees - Are there any fees taking to process each transaction
Who owns the data received? Will you have access to contact your donors?
Can it integrate with the other platforms that you use to manage your contacts?
We’ve been a little cheeky and included our own giving tool, Donorfy Forms. This is only available to Donorfy CRM users, so if you are in the market for a new CRM and would like to learn more about the system for your charity, please do book a chat with a member of our team. We’d love to hear from you.
Website donation button and widgets
Both one-off and regular giving
P2P fundraising pages
Campaign pages
Integrated with Donorfy
Fees:
£15 per month
1.9% + 20p per transaction
5% Gift Aid & processing fee (optional)
Website donate button and microsites
Unique visual fundraising tool, powerful for in-memory campaigns
Event bookings
Customisable forms
Integrated with Donorfy
Fees:
£49 per month
20p per transaction
Uses machine learning (artificial intelligence) to understand optimal donation asks
Engaging donate buttons and widgets (some animated!)
Measure widget engagement
P2P fundraising
Corporate and matched giving
Customised to suit your branding
Integrated with Donorfy
Fees:
As low as 2%
Payment processing fees through Stripe and PayPal
Option for donor to cover fees
Website donations
Payroll giving and corporate grant management
Supporter engagement
Non-profit CRM solution
Fees:
No platform fee
1.45% + 14p payment processing fees
A feature of Donorfy, a specialist CRM for charities
Customisable forms for many purposes
Single and recurring website donations
Gift Aid declarations and automatic tax reclaim
Volunteer registration
Event registration
And many more!
Fees:
No platform fee
Donations taking through Stripe, GoCardless, or PayPal
One-off donations at 1.4% + 20p per donation (Stripe payment processing fee, non-profit discounts available)
Regular donations at 2% + 20p per donation (GoCardless processing fee)
PayPal fees at 1.4% +20p per donation
Website donations
Both one-off and regular giving
Campaign pages
Part of CAF Charity Dashboard (free to use)
Fees:
3.6% per one-off donation
2% per regular donation (plus £1 for each new Direct Debit)
Website donate buttons and widgets
One-off donations and regular giving
Ask donors to cover fees
Fees:
1.5% per donation platform fee
1.4% + 20p per donation (Stripe payment processing fee, non-profit discounts available)
or 1.4% +20p per donation (PayPal fees)
Great for small charities
No fees for the charity
Website donate widgets
Online one-off donations and regular giving
Fees:
No fee for the charity
5% fee for the donor to cover platform use
Website donate buttons and widgets
One-off donations and regular giving
Create campaigns and appeals
Fees:
No platform fees
Payment processing fees only (multiple options)
Campaign pages (charity hosted)
Fundraising pages (P2P fundraising, fundraiser hosted)
Powerful and engaging integrations for a variety of fundraisers
Strava, FitBit, Runkeeper, Spotify, Twitch, YouTube, Milestones, Per-X
Fees:
5% on each donation (inc. Gift Aid claimed on your behalf)
From £250 (+VAT) to launch campaigns
Donations via your charity Facebook page
Community Fundraising (P2P)
Especially successful for birthday fundraisers
Integrates with Donorfy
Fees:
None
Branded website donation pages
Branded P2P fundraising pages
Events feature
Community Fundraising
Corporate fundraising
Fees:
Varies per package
Donations from £34.99 (+VAT) per month
Fundraising from £19.99 (+VAT) per month
Events from £299.99 (+VAT) per year
Bespoke package options available
Website campaign pages
Contactless giving
Text giving
Events fundraising
Raffles and auctions
Fees:
4% (plus 22p for web donations)
Donr has previously been a solution exclusively for text giving, but they are growing and expanding what they can offer charities.
Previously:
Text giving platform
Text giving for events
No charge for keywords
Coming up:
Text journeys for building donor relations
Text raffles
Online donations for your website (via card and text)
Donr integrates with Donorfy.
Fees:
5% of each donation
1.4% + 20p for card donations