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Simplify supporter engagement

Streamline campaigns, save time.

Automate your email communications and audience management with the Mailchimp and Donorfy integration!

This synergy ensures efficient and impactful supporter interactions - perfect for charities aiming to enhance their outreach and impact.

MailChimp (2)

 

Time savings

Nightly sync updates your Mailchimp audiences automatically. Contact details, new tags, lapsed status. You open your laptop in the morning and your list already reflects reality. 

Data accuracy

Constituent records and Mailchimp audiences stay in step, so you're always emailing the right people with the right details, and every campaign works from the freshest data. 

GDPR compliance

Unsubscribes in Mailchimp update to mapped preferences in Donorfy. This means supporters only hear from you about the things they've said yes to. 

Perfectly personalised

 Map Donorfy data (last gift date, lifetime giving, postcode, event name and more) into Mailchimp merge fields. "You've been with us for three years" reads very differently to "Dear supporter". 

Visibility

 Mailchimp sends, bounces and unsubscribes appear on the constituent timeline in Donorfy, so you can see at a glance how a supporter is engaging without switching systems. 

Perfectly timed journeys

A single trigger step adds a constituent to your audience and starts your Mailchimp automation. Someone gives for the first time and your welcome email arrives within minutes. 

Integration Overview

VIDEO

It's easy peasy, and effective.

Here's a short video overview. For a deeper dive into how the integration works, visit the Knowledge Base.

The Donorfy Academy has a handy short course on how to set up the integration, synchronise data and connect campaigns, too.

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