Donorfy Together Conference 2025
Agenda
Streams
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Stream 1 - Inspiration
Stories from key voices in fundraising
These sessions will explore the universal challenges that charities face, from new technology to managing mental health, and share how to keep being successful in the ever-changing third sector.
Taking place in the Panorama Suite
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Stream 2 - Innovation
Tips from Donorfy and Data experts
These talks dive into the detail, from turbocharging campaigns to visualising data Donorfy Health Checks.
Taking place in the Viewpoint Room
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Stream 3 - Integration
Hear from the extended Donorfy universe
Learn about great products and concepts in volunteer management, Power BI reporting, and marketing automation.
Taking place in the Survey Room
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Join our Gold Sponsors: Microsoft, Dotdigital and MAST, each hosting their own drop-in zone.
Taking place in multiple drop-in rooms.
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Fast-track your Donorfy knowledge through meeting a Donorfy expert one-to-one.
Appointments now open! You should have received a link to book via email. Not received it? Please email academy@donorfy.com.
Taking place in and near Reception
Stream 1 - Inspiration
Stories from key voices in fundraising
These sessions will explore the universal challenges that charities face, from new technology to managing mental health, and share how to keep being successful in the ever-changing third sector.
Taking place in the Panorama Suite
Stream 2 - Innovation
Tips from Donorfy and Data experts
These talks dive into the detail, from turbocharging campaigns to visualising data Donorfy Health Checks.
Taking place in the Viewpoint Room
Stream 3 - Integration
Hear from the extended Donorfy universe
Learn about great products and concepts in volunteer management, Power BI reporting, and marketing automation.
Taking place in the Survey Room
Join our Gold Sponsors: Microsoft, Dotdigital and MAST, each hosting their own drop-in zone.
Taking place in multiple drop-in rooms.
Fast-track your Donorfy knowledge through meeting a Donorfy expert one-to-one.
Appointments now open! You should have received a link to book via email. Not received it? Please email academy@donorfy.com.
Taking place in and near Reception
Schedule
Wednesday 5 March
7pm - The Big Donorfy Quiz
The Townhouse Hotel, 101 Portland St, Manchester M1 6DF
Donorfy is built by fundraisers for fundraisers, and at this event we raised funds for Booth Centre, a community built in partnership with people affected by homelessness and poverty in Greater Manchester.
Thursday 6 March
9am: Registration & Breakfast
9.45am: Welcome from the Donorfy Team
Panorama suite
Hear from Donorfy about all the exciting things taking place throughout the day.
10.20am
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From Passion to Impact – Juggling roles in a small charity
Elizabeth Hutton OBE - CEO, Kicks Count Charity
Stream 1: Inspiration - Panorama SuiteFundraising Bigger Picture Charity Presentation
Elizabeth Hutton OBE, CEO of pregnancy charity Kicks Count, will share her inspiring journey and her experience juggling multiple roles in a small charity, offering valuable insights into making an impact with limited resources.
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Health Checks - Get the most from your Donorfy system
Chloe Parker - Director at Core Insights, a Donorfy Partner
Stream 2: Innovation - Viewpoint RoomData Insights CRM Health Check Donorfy Partner Presentation
New to a charity using Donorfy? Or been using Donorfy for a while but know you're not utilising its full potential? A Donorfy Health Check may be the answer!
After Chloe's invaluable talk on this in 2024 which received great feedback, her Donorfy Health Check session returns with new concepts and examples. Chloe will share you can get the most from your Donorfy system by completing checks such as:
- Your Donorfy Account, Profile and Users
- Finances
- Configuration and Integrations
- Data Quality and Reporting
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5 tactics to increase your donor engagement
Rudi Woods - Commercial Account Executive, Dotdigital
Stream 3: Integration - Survey Room
Integrations Marketing Automation Donorfy Partner Presentation
How can you ensure every experience is invaluable for your donors? This insightful session focuses on enhancing donor engagement. Discover how the Donorfy Dotdigital integration empowers you to send segmented email communications to your constituents, ensuring every touchpoint counts and every experience is invaluable for your supporters.
This session will cover:- The integration's capabilities and demonstrate how it can transform your communication strategy
- How to make the most of this powerful tool to foster stronger relationships with your donors.
- Practical tips and strategies to create meaningful and impactful experiences for your donors at every touchpoint.
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Engaging communities and creating champions
Panel hosted by Ben Twyman - Director at Donorfy
Featuring Yvonne West from Brain Research UK, Kirsty Murray from Longfield Hospice, and Will Swan-Bell from EnthuseStream 1: Inspiration - Panorama Suite
Events & Community Integrations Charity Panel
This panel will discuss how Donorfy and other digital platforms can enhance community involvement and drive large-scale fundraising events. Topics will include:
- Using data to personalise engagement and build online/in-person communities that inspire action.
- Tracking participation, measuring success and refining strategies for effective, community-led initiatives.
- Using communications and wow moments to give the best supporter journey possible.
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Top tech tips for Power BI reporting
Jackie Colby - Mast CRM Consultants
Stream 2: Innovation - Viewpoint RoomData Visualisation Intermediate Users Donorfy Partner Presentation
After days or decades, there is always something to learn about how you get great reporting from your CRM. Let Mast add some simplicity here. Learn how the power of Power BI transforms your Donorfy data reporting, ensuring you're being truly data-driven.
Also find Mast at their drop-in zone and exhibitor stand before and after this session, where they'll be happy to chat Donorfy integrations, reporting, and much more! -
Connecting the Dots: Boosting Your Charity's Impact with Smart Solutions
Shaf Mansour - Charity Solutions Expert, The Access Group
Laura Tressler - Client Management Director, The Access Group
Stream 3: Integration - Survey Room
Software Discovery Impact The Access Group Presentation
Join Shaf and Laura as they explore the common challenges charities face with fragmented systems and how integrated solutions can help you save time, feel more accomplished, and create space for strategic thinking.
Through real-world examples and case studies, we'll show how The Access Group’s flexible products can be tailored to meet your charity’s unique needs. Plus, we’ll provide actionable next steps for integrating your systems, so you have the freedom to make the greatest possible impact.
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Rethinking Online Donation
Andi Best - Donorfy Partner
Stream 1: Inspiration - Panorama SuiteDonation Journeys User Experience Donorfy Partner Presentation
After becoming a Donorfy Partner in 2015, and sharing great insights at Donorfy Together 2023 and 2024, Andi Best is back again!
Andi is known for his technical deep dives, but this time he plans to leave his audience inspired. He has designed and coded ~100 online donation journeys for charities over the last decade, and now wants to share 'the one critical thing' he's observed before turning it on its head. Join Andi for a talk that promises to unfold new concepts and wider horizons for donor journeys:
- Challenging the conventions of online donor journeys
- Allowing creativity to take the lead
- Restoring the love, reinforcing brand values, and boosting retention
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Turbocharging your campaign with data-driven decisions
Robert Parkin - CRM Manager, North West Air Ambulance Charity
Stream 2: Innovation - Viewpoint RoomIntegrations Automation Charity Presentation
Robert Parkin is CRM Manager at NWAA. Through utilising Donorfy integrations like Dataro and Dotdigital, this charity has automated processes, gained key data insights and enhanced campaigns. Expect to see plenty of data tricks and technical excellence.
Rob's session will include:- Development of the charity's 'Lifesavers Community' Journey.
- Harnessing the power of AI and Email marketing.
- Using Donorfy Lists, AutoTags and File Uploader to ensure streamlined identification and processing of data to ensure the right contact at the
right time.
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How to build a strong business case for Volunteer Management Software (VMS)
Matt Hayes - Senior Account Executive, The Access Group
Stream 3: Integration - Survey RoomVolunteer Management Strategy The Access Group Presentation
In this session, Matt will guide you through the process of creating a compelling business case for a new Volunteer Management Software (VMS).
Whether you’re new to VMS or considering an upgrade, Matt will walk you through the key steps and strategies to present a strong case to your charity’s board and senior leadership. Through practical tips and insights, leave with the tools you need to secure buy-in and investment in a solution that will streamline your volunteer management. You’ll learn:- How to define the challenges your charity is facing
- Highlight the benefits of a dedicated VMS
- Outline the potential ROI

The Calm in the Cause
Keynote Talk
Joshua Fletcher
1.50pm
Panorama Suite
Josh is a best-selling author, podcast host, and a highly regarded psychotherapist with a specialised focus on anxiety disorders. He'll be delivering an insightful keynote talk about mental wellbeing, and how charities can manage stress and anxiety in their challenging, transformational work.
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Connecting Communities
John Gandy - Data Manager, Huntington's Disease Association
Rich Bee - Senior Consultant & Technical Lead, Donorfy
Stream 1: Inspiration - Panorama SuiteVarious Donorfy Features Donorfy Community Fireside Chat
John Gandy is an experienced data handler and excels at maximising and integrating Donorfy at Huntington's Disease Association. Rich Bee supports Donorfy charities with getting more value from their CRM every day.
Join this fireside chat between John and Rich all about community:
- Knowledge sharing with fellow Donorfy users
- Donorfy's new plans for its community offering
- How Huntington's Disease Association have connected with their community of supporters through numerous Donorfy features
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Visualising your data with Donorfy dashboards and lists
Donorfy Customer Success
Stream 2: Innovation - Viewpoint RoomData Reporting Workshop New Users Deep Dive from Donorfy
This session will go through key building blocks from concepts all the way to analysing success:
- See how recent Donorfy developments like List Visualisations and New Dashboards can transform your data reporting.
- Learn how you can take advantage of these tools to gain more insights in less time.
- Gain top tips for your team for building useful reports.
The Donorfy Awards 2025
Celebrate
Hosted once again by Duncan Hook!
3.30pm
Panorama Suite
We love the Donorfy Community and are constantly in awe of everything it achieves for amazing causes.
Congratulations to all winners and nominees!
4pm - Networking Drinks
Have a drink on us back in the Donorfy Hub!