Choosing your charity CRM

Selecting a new CRM can be a daunting challenge. With so many out there, how do you know which one is right for your charity?

CRMs generally fall into one of four categories:

Donorfy: Cloud-based, integrated with your favorite apps and designed specifically for charities. A financially sound established company, fit for the long-term. With 10 years experience and having led the charity CRM revolution, Donorfy is unique in the sector.

Start-up Cloud-Based Charity CRMs: Following Donorfy's CRM model, these new entrants to the CRM market have some interesting features but sometimes lack the depth of sector knowledge fundraisers need. Long-term viability may be a concern due to some providers being loss-making year-on-year.

Traditional CRMs: Great CRMs in their day, but usually haven't kept pace with the times, so features and integrations aren't a match for modern cloud-based CRMs.

Repurposed Sales CRMs: Fantastic sales CRMs repurposed as fundraising CRMs. 


Man smiling at computer_Medium


Charities love Donorfy

Donorfy and other cloud based CRMs often get compared to one another. Our charity customers told us three main reason's they chose Donorfy as their CRM.

Company & values: Donorfy staff come from the third sector, aren't on commission and only recommend Donorfy when it's the right fit. Donorfy Ltd is profitable, giving confidence for longevity.

Donorfy is the Fundraiser's CRM: Users love Donorfy's depth and how it understands fundraising.

In-house onboarding, training & support: A team of experts to get you started, sector leading Donorfy Academy to train, with phone call back and zoom support giving customers what they want. 

Find out more below...

We do things differently at Donorfy

COMPANY and values

Sector Experts

We are the fundraisers CRM built by a team with in-depth lived sector experience. 

Simple Pricing

Transparent pricing ensuring no hidden extras so charities know the true cost. 

No Sales Commission

We don't work on sales commission. Talking to us is a no pressure process. 

Financially Sound

We are a profitable company giving customers confidence we will be there long-term. 

"It feels like Donorfy is part of the charity sector, rather than a business selling to it"

John Gandy, Data Manager, Huntingdon's Disease Association

Features that made charities choose Donorfy

Unbeatable powerful features

Charities Love Donorfy Tags

From simple-to-add basic Tags, to clever automated Tags that transform fundraising.

Built-in Donor Analytics

Ready from day one, built-in, in-depth giving stats at your fingertips.

Donorfy Triggers Included

Triggers come included in Donorfy, unlike competitor workflows that cost extra.

Segmenting Data is Easy

In-product segmentation tools designed for fundraisers by fundraisers.

Campaign Analytics

Built-in analytics to help you manage successful fundraising campaigns. 

Bringing AI to Charities

At the forefront of AI fundraising - Dataro integration is live, with more in production. 

"We know Donorfy's scalable. It's fit for purpose now and will still be fit for purpose for our needs in ten years." 

Neil Harman, Charity Development Director, Central and North West London NHS Charity

Unrivaled onboarding, training and support

The best training and support

In-house Onboarding

Donorfy offers in-house implementations. Quick turnaround and no liaising with partners over costs. With other CRMs, you may need to find a partner to onboard you.

Support Team (1)
Amazing Support

A fast, responsive support team, including zoom and phone callback support. We stand out by employing a team of experts, all of whom have worked in charities previously. 

Donorfy Academy

With free live training, a library of on-demand easy to use training videos, and certifications - the Donorfy Academy is a sector leading resource. 

"I would thoroughly recommend Donorfy's implementation service - it gives you the confidence and knowledge to launch a new CRM."

Emma Carter, Head of Income Generation, Air Ambulances UK

shutterstock_1718299927 (1) medium-1

Donorfy has easy to understand pricing

simple pricing

Donorfy has clear, transparent and simple pricing based on the number of constituents in your Donorfy CRM. Charites also have unlimited users, so no need to buy additional user logins.

We know charities struggle to understand the true cost of a CRM when providers take a modular approach to pricing. It's a challenge trying to figure out all different modules and extras that need to be purchased for a system that isn't yet familiar. Donorfy deliberately keeps it simple and has a cost that includes everything you need, so you know what to expect and there are no surprises.

Some other CRM's use modular pricing models, where you pay for multiple different modules and number of users. This means that functionality you would normally expect as standard, such as fundraising, finance, roles & permissions and workflows are charged as extras. Comparable functionality comes included in your Donorfy subscription. 

shutterstock_1381515983 integrations

A revolutionary CRM built by a financially sound company

Donorfy Ltd is financially secure

Charities need to know their CRM provider will be around for the long-term. 

With a decade of growth behind Donorfy, we are proud to share our robust and stable financial figures. We've built a healthy company that reinvests profits back into the product. Customers can be assured we are here for the long-term because we are financially sound.

To understand the companies behind your next potential CRM, you can access public accounts for any provider from Companies House

Donorfy places a strong emphasis on financial stability, so we can continue to support and develop the product, whilst giving organisations confidence we are a reliable long-term partner.

Team Map

Sector experts who sell with integrity

Team Knowledge & Experience

The team behind Donorfy live across the UK, come from charities small and large, and all live and breathe the third sector. 

Donorfy takes pride in its team of former fundraisers and charity employees who bring real-world expertise to the table. 

With a deep understanding of the challenges and nuances within the charity sector, the team is well-equipped to offer tailored solutions and insights, helping organisations navigate the complexities of fundraising with practical, on-the-ground experience. 

"We chose Donorfy for its value for money, simple pricing, and user-friendly design. You can tell Donorfy has been developed by people who have been in fundraiser roles."



A ready-to-go customisable CRM

DONORFY: THE out-of-the-box solution

If you are looking for a CRM where the building work has been done for you, and is still configurable to meet your own charity needs - then Donorfy is the CRM of choice for over 1,000 good causes.  

If you would like to chat more to one of our friendly sales team (who aren't on commission!) then please do get in touch. 

Hear from other charities why they chose Donorfy

Don't just take our word for it. Hear from good causes who use Donorfy every day about how they are transforming their fundraising.

Hayley Video Thumb